Over The past two to three years, Unilever has really embraced mobile, with several of its brands, including Axe deodorant, Clear shampoo and Omo washing powder, using the channel to engage with consumers.
We caught up with the company’s global communications planning director, Jay Altschuler, at the recent MMA Forum Europe in London. He told us about the company’s approach to mobile, and how the company encourages its people to “live the space” and reframe the way they think about media.
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